UK menswear brand Percival launches crowdfunding initiative

By

Barbara Santamaria

Published
Jul 20, 2016

London menswear label Percival has launched a campaign on Crowdcube to raise £250,000 to fund its move into the wholesale market and enhance its website.

The independent brand, launched in 2010, offers high quality British classics produced mainly in the UK or Europe. It has attracted celebrities such as Stephen Fry, Benedict Cumberbatch and Alex Turner, who have dressed the label in social occasions, and garnered support from industry experts including Alexa Chung and GQ associate style editor Nick Carvell.

Percival has generated over £200,000 in revenue over the past 2 years, after turning a profit for the first time in 2014.

The label trades from a flagship store on Berwick Street in Soho and online from its e-commerce website.

To date, Percival has achieved 16% of its target, totalling over £40,000.