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Dec 1, 2015
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UK footfall down 9.6% on Black Friday weekend

Published
Dec 1, 2015

New figures from retail footfall analyst Springboard reveal that Black Friday (November 27) had a negative effect on UK footfall all weekend.


Footfall in retail destinations across the UK for the weekend as a whole was down 9.6% on 2014, as shoppers chose to shop online instead of in bricks-and-mortar stores. PCA Predict says online sales rose 12% over the weekend.

Plenty of retailers continued their Black Friday offers over the whole weekend in order to boost footfall, but this strategy appears to not have paid off as the drop in footfall was deeper on Saturday and Sunday, dropping 6.8% YOY each day, than on Black Friday itself, when it dropped just 4.5% YOY.

However, footfall in retail parks was up 4.8% YOY on both Saturday and Sunday, likely because of shoppers who'd bought items online using 'Click and Collect' on Black Friday.

Diane Wehrle, Marketing and Insights Director at Springboard, comments, "The volume of activity in retail stores over the Friday and Saturday of the Black Friday weekend is lower than last year and the evidence clearly points to the fact that much of this is due to a significant increase in shoppers using online to participate in the event."

"However, compared with the same days in the previous week there was still a massive surge of shoppers into retail destinations: a rise of +19.9% from the previous Friday; +7.4% from the previous Saturday and a huge +27.1% up to 12pm on Sunday. The fact that footfall has increased significantly over the weekend from the previous week, whilst declining from the same days in 2014 is a strong indicator that the nature of Black Friday ­ and indeed all shopping ­ has continued to move toward online over the year fuelled by the increased usage of mobile phones, which according to PCA Predict make up 35% of all online traffic."
 

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