UGG to open first pop-up location

Deckers Brands-owned footwear brand UGG is opening its first pop-up store on August 21. The store will measure 1,345 sqft. and be located in the ONE shopping centre in Liverpool.

The store interior is described as "warm and well-lit" and will feature rich chestnut displays and seasonal campaign imagery. The pop-up will sell a curated selection of UGGs for men, women and children, as well as loungewear and accessories.

In addition, there will be an "Infinite UGG" service that allows shoppers to see the entire product range available in store via a digital kiosk, letting them select and order styles that may not be stocked in the store.

Jonathan Clamp, Senior Director of Retail at Deckers Brands EMEA said: “We are delighted to announce that the UGG brand is set to extend its presence further into the UK by opening a new pop-up store in the North West, at the Liverpool One. A premium destination and centrally located, it is the perfect space to showcase the brand’s AW15 collection, and we look forward to our upcoming work with the Liverpool One team.“

UGG to open first pop-up location

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