Two Faced shop to open at Liverpool One

By

Barbara Santamaria

Published
Jul 25, 2019

Makeup brand Two Faced is set to join the retail mix at Liverpool One this September with the opening of a North West flagship store.

Located on Paradise Street, the 1,000 sq ft unit will offer the brand’s fans the full Too Faced cosmetics range and signature ‘instagrammable’ in-store moments.

The business co-founded by Jerrod Blandino and Jeremy Johnson in 1998 is one of several brands committing to the shopping centre in recent months, following the recent opening of Morphe and luxury jewellery brand Rox.

Inditex’s young urban brand Pull&Bear is also upsizing its presence at the shopping centre by moving into a larger unit on South John Street.

“Liverpool One’s beauty line-up is moving from strength to strength, with Too Faced set to join the recently-launched make-up heavyweight Morphe, and our ever-popular Beauty Bazaar, Harvey Nichols,” said Alison Clegg, director of asset management at Grosvenor Europe.

“Our now comprehensive range of brands offers a haven for Liverpool’s beauty lovers, and ensures there’s something for everyone.”

Too Faced is best known for its popular Better Than Sex Mascara, billed as the best-selling prestige mascara in America. It operates a flagship store in London’s Carnaby Street and its products are available online and via national retailers including Boots and Debenhams.