×
865
Fashion Jobs
DIESEL LONDON LTD
Keyholder
Permanent · DARTFORD
HUGO BOSS
E-Commerce Operations & Logistics Manager
Permanent · London
VF INTERNATIONAL
Senior Credit Controller - Multibrand
Permanent · CALVERTON
EASTPAK
Credit Team Leader - Eastpak
Permanent · CALVERTON
HUGO BOSS
Buyer Emea
Permanent · London
ESTÉE LAUDER
Aveda - Omni National Account & Operations Executive
Permanent · London
ESTÉE LAUDER
Demand Planner - Supply Chain
Permanent · London
ESTÉE LAUDER
Director, International Business Development (Maternity Cover)
Permanent · London
PAUL SMITH
International Sales Executive
Permanent · LONDON
EASTPAK
Sales Manager
Permanent · LONDON
NEW BALANCE
Category Merchandising Manager Emea, Running Footwear
Permanent · Warrington
CONFIDENTIEL
Warehouse Area Manager
Permanent ·
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Liverpool - 26 Hours - Part Time, Permanent
Permanent · Liverpool
ESTÉE LAUDER
Clinique - Consultant - Boots-Aintree, Liverpool - 11 Hours - Part Time, Permanent
Permanent · Liverpool
ESTÉE LAUDER
Clinique - Consultant - Fenwick, Newcastle - 12 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTÉE LAUDER
Clinique - Consultant - Boots, Bishops Stortford - 7.5 Hours - Part-Time - Permanent
Permanent · Bishop's Stortford
ESTÉE LAUDER
Clinique - Consultant - Boots, st Davids Cardiff - 37.5 Hours - Full Time, Permanent
Permanent · Cardiff
ESTÉE LAUDER
Clinique - Consultant - Boots, Oracle Reading - 28 Hours - Part Time, Permanent
Permanent · Reading
ESTÉE LAUDER
Clinique - Consultant - Flannels, Sheffield Meadowhall - 22.5 Hours - Part Time, Permanent
Permanent · Sheffield
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Cribbs Causeway - 37.5 Hours - Full Time, Permanent
Permanent · Bristol
ESTÉE LAUDER
Clinique - Consultant - Boots, st Davids Cardiff - 30 Hours - Full Time, Permanent
Permanent · Cardiff
ESTÉE LAUDER
Art Director
Permanent · London
Published
Mar 21, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tu at Sainsbury’s new ad campaign matches looks to real-time weather conditions

Published
Mar 21, 2017

Tu at Sainsbury’s has launched a nationwide dynamic outdoor campaign which features different looks from the Spring collection according to real-time weather conditions.


The ads react and change in accordance with Britain’s erratic springtime weather


In a “fashion industry first”, the weather activated campaign evolves and changes based on Met Office data, providing fresh style updates when it’s sunny, dry, wet or windy.

According to the agency behind the launch, the campaign addresses the challenges of seasonal collection launches not aligning the British weather and was conceived to reassure shoppers that Tu has “the right outfit, for the right moment”.

The ads run on Clear Channel Adshel Live screens nationwide and are updated individually based on the weather conditions around each screen.

The activity is part of a wider strategy to expand Sainsbury’s clothing business and establish TU as a “destination brand for high street fashion”. The retailer hired Portas, the creative agency founded by retail expert Mary Portas, earlier this month to develop a creative strategy for the TU clothing brand, and has recently launched a high-end womenswear range designed by fashion design graduate Genevive Devine.

The clothing business performed particularly well over the Christmas quarter, rising by 10% on the previous year and the trend continued into the new year with a 5% increase in the nine weeks to 11 March 2017.

Copyright © 2021 FashionNetwork.com All rights reserved.