Trussardi appoints Sebastian Suhl as new CEO

By

Elena Passeri

Translated by
Nicola Mira

Published
Oct 12, 2020

Sebastian Suhl has joined Italian label Trussardi. The US-born top executive, after two years as managing director Global Markets for Valentino, will take charge of Trussardi as its new CEO. Suhl, 51, will start in his new role on October 26, taking over from Giuseppe Pinto, who was appointed CEO ad interim after the resignation of Maela Mandelli, who had been at the helm of Trussardi since September 2019.
 

New York-born Suhl is joining Trussardi at a critical juncture in the latter’s development. He has been tasked on the one hand with continuing to deploy the label’s relaunch strategy, and on the other with expanding Trussardi's footprint in overseas markets at a faster pace, as well as promoting the label’s brand diversification and digitalisation. Suhl will join Trussardi's board of directors, with President Tomaso Trussardi, strategy consultant John Hooks and COO Giuseppe Pinto. The latter joined the company in 2019, when the QuattroR investment fund acquired a 60% stake in Trussardi, and has been notable for his incisive management in a tough market context.
 
Suhl's international career, during which he has worked with some of the top names in the luxury industry, spans over two decades: he spent five years at LVMH, first as CEO of Givenchy from 2012 to 2014, then as CEO of Marc Jacobs in New York until 2017. Before LVMH, he worked at the Prada group for over a decade, in increasingly important executive roles: initially as general manager France for Prada, Miu Miu and Helmut Lang, then as CEO Asia Pacific, based in Hong Kong, for Prada, Miu Miu and Church’s, and finally back in Milan as COO of Prada, Miu Miu and Car Shoe.

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Tomaso Trussardi, who owns a 40% stake in the family company founded in 1911, has emphasised that the label's future objective, given a market situation that has significantly altered fashion trends and the luxury industry's commercial outlook, is to invest in global skills and resources to strengthen its strategic market positioning.