True Fit extends collaboration with Google Cloud for fashion retailers

By

Jennifer Braun

Published
Feb 21, 2023

Tech-driven fit platform True Fit announced on Monday an extended strategic partnership with Google Cloud to leverage its 'Fashion Genome', the world's largest connected dataset for fashion and apparel. 

As part of the expansion, True Fit has introduced stronger integrations with key Google Cloud services, BigQuery and BigQuery's Analytics Hub, to optimize how it serves and shares the data and analytics from its Fashion Genome with its retail and brand partners.

By leveraging BigQuery, a fully managed cloud-based data warehousing solution closely integrated with Google Cloud products, and Analytics Hub, True fit will be able to deliver more actionable insights to its retail partners, making it even easier for brands and retailers to leverage the Fashion Genome. 

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Retailers that use True Fit’s platform on Google Cloud’s infrastructure benefit from data from 80 million active members and 17,000+ brands, to unlock insights on shoppers and sizing. In particular, the platform builds confidence into the customer buying journey, and ultimately improves the customer experience, drives conversion, and increases revenue, while also reducing fit-related returns. 

"Retailers want to simplify how they manage and analyze data to generate more impactful insights for their business," said Carrie Tharp, vice president, retail at Google Cloud. "Now that True Fit's Fashion Genome is more deeply integrated with Google Cloud, retailers can apply our technology to their most critical data sets to unlock new business value and create more personalized buying experiences for consumers.”

"Our extended partnership with Google Cloud, which gives us the ability to offer retailers easier access to insights from important data sets, becomes even more pertinent in the context of the economic headwinds and uncertainty that we're seeing globally," William R. Adler, CEO of True Fit, added. "Capabilities that help retailers win hard-fought conversions while maintaining margin will become all the more imperative."