×
4 444
Fashion Jobs
BURBERRY
Senior Manager, IT Security Engineering
Permanent · LONDON
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, st. James Quarter
Permanent · Edinburgh
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Ashford Designer Outlet
Permanent · Ashford
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Foubert's Place
Permanent · London
SELFRIDGES
Personal Shopping Consultant
Permanent · BIRMINGHAM
FRASERS GROUP
Sourcing Administrator
Permanent · SHIREBROOK
FRASERS GROUP
HR Advisor
Permanent · SHIREBROOK
SPORTS DIRECT
Casual Loss Prevention Assistant
Permanent · LONDON
HACKETT LONDON (RETAIL)
Keyholder (Full Time) - Hackett Sloane Street
Permanent · LONDON
CLARKS
Commercial Finance Manager â UK&Roi
Permanent ·
CLARKS
Talent Acquisition Advisor
Permanent ·
HARVEY NICHOLS
Security Officer Full Time 40 Hours
Permanent · BRISTOL
ON RUNNING
Brand Representative (German & English Speaking)
Permanent · LONDON
PRIMARK
Product Owner, Integrations Services
Permanent · READING
PRIMARK
Stockroom Retail Assistant
Permanent · WORCESTER
VF INTERNATIONAL
Warehouse Inventory Manager
Permanent · COALVILLE
MAJE UK
Assistant Area Manager - London
Permanent · LONDON
PAUL SMITH
Junior International Sales Executive
Permanent · LONDON
COTY
Account Manager - Fragrance (3 Days)
Permanent · Manchester
ESTÉE LAUDER
Clinique - Consultant - Peter Jones - 37.5 Hours
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots - 28 Hours
Permanent · Bournemouth
ESTÉE LAUDER
Clinique - Account Manager - House of Fraser - 37.5 Hours
Permanent · Manchester
Published
Feb 21, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

True Fit extends collaboration with Google Cloud for fashion retailers

Published
Feb 21, 2023

Tech-driven fit platform True Fit announced on Monday an extended strategic partnership with Google Cloud to leverage its 'Fashion Genome', the world's largest connected dataset for fashion and apparel. 

True Fit extends collaboration with Google Cloud for fashion retailers. - True Fit


As part of the expansion, True Fit has introduced stronger integrations with key Google Cloud services, BigQuery and BigQuery's Analytics Hub, to optimize how it serves and shares the data and analytics from its Fashion Genome with its retail and brand partners.

By leveraging BigQuery, a fully managed cloud-based data warehousing solution closely integrated with Google Cloud products, and Analytics Hub, True fit will be able to deliver more actionable insights to its retail partners, making it even easier for brands and retailers to leverage the Fashion Genome. 

Retailers that use True Fit’s platform on Google Cloud’s infrastructure benefit from data from 80 million active members and 17,000+ brands, to unlock insights on shoppers and sizing. In particular, the platform builds confidence into the customer buying journey, and ultimately improves the customer experience, drives conversion, and increases revenue, while also reducing fit-related returns. 

"Retailers want to simplify how they manage and analyze data to generate more impactful insights for their business," said Carrie Tharp, vice president, retail at Google Cloud. "Now that True Fit's Fashion Genome is more deeply integrated with Google Cloud, retailers can apply our technology to their most critical data sets to unlock new business value and create more personalized buying experiences for consumers.”

"Our extended partnership with Google Cloud, which gives us the ability to offer retailers easier access to insights from important data sets, becomes even more pertinent in the context of the economic headwinds and uncertainty that we're seeing globally," William R. Adler, CEO of True Fit, added. "Capabilities that help retailers win hard-fought conversions while maintaining margin will become all the more imperative."

Copyright © 2023 FashionNetwork.com All rights reserved.