Trinny London signs up to sponsor beauty lounge at Scoop
Expanding beauty brand Trinny London will showcase its cream-based makeup range and offer pre-bookable appointments with a team of experts at Scoop’s upcoming edition in July.
Taking place at the Saatchi Gallery on 21-23 July, the fashion trade show will feature a dedicated Trinny London Beauty Lounge, where visitors can try the beauty brand’s Match2Me system to build a personalised colour palette to suit their skin, hair and eye combination.
It comes hot on the heels of the brand’s first NYC store, which opened at John Barrett’s new salon in Manhattan in May. Founded by former What Not to Wear presenter Trinny Woodall just over a year ago, the brand is sold online in over 65 countries and has opened pop-ups in Selfridges London, Manchester and Birmingham.
Trinny London has been well received among consumers, boasting of over 85,0000 followers on Instagram, and sponsoring the beauty lounge at Scoop will put it in front of industry professionals.
Founder Trinny Woodall, commented: “I am delighted to be part of Scoop, and excited to be offering Trinny London Makeup touch ups throughout the show.
“As a digital beauty brand, we did this first online with our unique first of its kind, Match2Me tool. Over 3,000 women were analysed to ensure that users receive a personalised journey, curating colours that best flatter their unique skin, hair and eye combination."
Karen Radley, founder and managing director of Scoop added: “Over the seasons and as more fashion retailers fuse fashion and beauty in their stores Scoop has welcomed exclusive and artisan beauty and perfumier brands to the show. Showcasing the inspirational Trinny London Beauty Lounge this season adds an element of fun.”
Other brands showcasing at Scoop this season will include new designers Cecilie Copenhagen, Suncoo, A Kjærbede, Mhudi and M.A.B.E., and premium collections from Ossie Clark x Primrose Park, PS Paul Smith, Edward Mongzar, Olivia and Pearl, Gary James McQueen and Recognition Jewellery.
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