Trespass partners with Akeneo
British outdoorwear and equipment retailer Trespass is partnering with tech company Akeneo “to build brand-rich product experiences across its sales channels, while delivering operational efficiencies”.
Having built and launched its new digital wholesale platform in 2021, Trespass said it recognised the need to centralise the tracking, cleaning and storage of product data that could serve all its channels – from B2B, to international, through to its UK e-commerce website.
Utilising Akeneo’s Product Experience Management (PXM) solution, Trespass says it can reduce time to market and boost productivity “by offering a dedicated platform for all product information while streamlining internal processes”.
The technology also allows the retailer to “centralise product information and quickly measure product data quality and consistency, while driving improvements in product information and online visual merchandising to deliver compelling, consistent, and personalised product experiences across all of its sales channels and touchpoints”.
It will also enable it to deliver brand-rich product experiences across its resale partners, “delivering consistent messaging and brand values to its customers, even when they shop on third party platforms.
Trespass operates over 300 stores internationally, exports to over 60 countries globally, and sells through a network of wholesale customers, including Next, Very Group and Millets, as well as through its own e-commerce site.
Kenneth Wiggins, Product Manager, said: “Instead of people working on islands, Akeno’s brought everyone together so they can now collaborate quickly and easily on one platform. I can already see great improvements in the speed to market, both across web and through our marketplaces – it takes us between 30-40 minutes to launch a product at the moment, but this is quickly improving.”
“And, through a collaborative approach and onboarding workshops, the Akeneo team has been able to help us get the most out of the solution in a short period of time, as well as encouraging adoption across all of our teams. We’re only at the tip of the iceberg as to how far we can leverage the solution,” he added.
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