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Translated by
Roberta HERRERA
Published
Jun 17, 2022
Reading time
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Toshi and six other start-ups crowned at LVMH Innovation Awards

Translated by
Roberta HERRERA
Published
Jun 17, 2022

During the VivaTech trade show, held in Paris from June 15 to 18, the LVMH group presented the sixth edition of its Innovation Awards. The trophies recognized seven innovative companies among the 950 entries and 21 finalists selected for this edition. The London-based company Toshi was crowned the winner of this year's competition.


The LVMH Innovation Award winner - LVMH


The ceremony took place on Thursday morning, June 16, and was attended by LVMH CEO Bernard Arnault, who chose to partake in the metaverse for the occasion. He spoke in a virtual universe with Livi, LVMH’s recently unveiled virtual ambassador, whilst watching in person seated in the audience between his son Antoine Arnault and Maurice Lévy, president of Publicis, organizer of the event.

Toshi took home the Innovation Awards grand prize in addition to the Operations and Manufacturing Excellence prize it also received.

Launched in 2017 in London by Sojin Lee, the company offers brands a tool that provides customers with a specific 30-minute window to come and pick up their orders, try on products in several sizes and be suggested additional pieces. This solution has already been successfully adopted by Berluti, Christian Dior Couture and Rimowa.

French company WeTurn emerged as the winner in the sustainability category. The company launched in 2020 by Sophie Pignères aims to transform unsold products and materials from brands and manufacturers into new threads and fabrics. This process was used for Christian Dior Couture’s iconic Toile de Jouy.

The award in the data and artificial intelligence category went to Los Angeles-based company MarqVision, which uses image recognition and semantic analysis to identify and remove counterfeit goods from online marketplaces. The firm already provides their services to Bulgari and Tiffany&Co. The virtual experience and metaverse award went to Bitski, a French company providing solutions to brands that allow them to create, manage and sell NFTs.

Gamino took home the employee experience and corporate social responsibility award. The French company offers digital courses designed to raise awareness for people with disabilities in a playful and personalized way allowing an insight into the experiences of visually impaired, hearing impaired, and dyslexic people. 


Founder of Toshi Sojin Lee with Antoine and Bernard Arnault - LVMH


The Media & Brand Awareness award went to SeenThis, a Swedish company that has developed a streaming tool that displays ads instantly by adapting the image to the user's internet connection, while maintaining high resolution images. Swiss company The ShowCase was awarded the highly regarded omnichannel and retail award for its tool that allows watch and jewelry sellers to easily present their products via live videos. This solution has already won over brands such as Louis Vuitton, Chaumet and Tag Heuer.

"We believe in the future of technology," insisted Arnault, referring to an old family interest in IT. "We still have a lot of progress to make on NFTs and the metaverse. Young people are familiar with these things, but it is still complicated to buy an NFT, and you need virtual headsets to go into the metaverse."

Arnault stressed that ultimately this decision would not come from him: "People say that I am my own boss. But my boss is the client." He also stated that LVMH is on a "very good track", with respect to the activity of the first half of the year.

"I am optimistic, you will see the figures," concluded the CEO.

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