Too Faced opens North West flagship store

Too Faced, the beauty brand best known for its popular Better Than Sex Mascara, has officially opened a new UK store at Liverpool One.

The 1,000 sq ft space serves as a North West flagship store for the brand, which also has outlets in London, Oxford and Kent at Bluewater shopping centre.

The new regional flagship is situated on Liverpool One’s Paradise Street, joining a host of international beauty brands at the destination including Morphe, Molton Brown and one-stop cosmetics hub Beauty Bazaar, Harvey Nichols.

The brand’s full range of cosmetics are showcased in an Instagram-friendly environment with pink décor and gold accents.

Alison Clegg, director of asset management at Grosvenor Europe, commented on the opening: “Our approach to a strong tenant mix is always lead by our understanding of the customer, which is shown in the keen anticipation for Too Faced’s opening.

“The brand’s selection of Liverpool One for a regional flagship cements our position as one of the strongest performing destinations in the UK.”

The shopping centre has recently seen Pull&Bear open an upsized concept, and Oliver Bonas is set to join the fashion line-up on upper South John Street in autumn, along with luxury jewellers Rox on Peter’s Lane.

Too Faced opens North West flagship store

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