×
2 602
Fashion Jobs
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buying Admin Assistant
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Operative - pm Shift
Permanent · WELLINGBOROUGH
BOOHOO GROUP
Product Insights Manager
Permanent · MANCHESTER
BOOHOO GROUP
Technical Delivery Manager
Permanent · MANCHESTER
Ads
Published
May 9, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Toms links with Astound to boost digital capability

Published
May 9, 2022

Big changes for Toms. The ethical casual footwear brand has partnered with digital commerce agency Astound Commerce to oversee a big to-do list: attract a younger demographic, continue to service a loyal customer base, deliver an improved e-commerce experience and drive its digital business forward.


Toms- Facebook


Admitting it had an ageing customer base, the retailer has undertaken a brand repositioning, a site re-platform and redesign to deliver an improved e-commerce experience.
 
“While shifts in fashion characterise commerce generally, no sector is more sensitive to changing tastes than footwear and accessories”, said Toms. 

Core to the changes was Astound overseeing the migration of the e-commerce experience to Salesforce Commerce Cloud (SFCC) Storefront Reference Architecture (SFRA), “allowing for best-in-class customer experience, thoughtful and up-to-the-moment merchandising, and personalised content and product recommendations”.
 
Meanwhile, Astound’s customised implementation of Page Designer “allows for easy content management and provides Toms flexible ways to highlight many new partners addressing mental health, increasing access to opportunity, and ending gun violence.”
 
The SFCC implementation also included key integrations to support customer loyalty (CrowdTwist), personalisation, product recommendations and reviews (Einstein, PowerReviews), customer data insights (Custora), and a variety of flexible payment options (PayPal, ApplePay, Klarna, AfterPay, and Clutch Gift Cards). 
 
The new Toms e-commerce experience “is powerful, flexible — and fast, allowing Toms to deliver its bold new initiatives”, said Toms. It noted average page load time fell by about 22% for the new site.

Astound Commerce has a big team based in London who were involved in the consulting and development of the project.
 
Marie Thomas, VP Global Technology, commented: “Astound’s depth of experience has been invaluable as we navigated critical decisions involving the selection and implementation of Salesforce solutions that fit our objectives.”


 

Copyright © 2022 FashionNetwork.com All rights reserved.