×
552
Fashion Jobs
STEPHANIE JACKSON RECRUITMENT.
Beauty Account Manager
Permanent · LONDON
RETAIL CONSEIL PARIS
Region HR Manager, UK + Scandinavia, Luxury Fashion
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Art Consultant
Permanent · LONDON
LIBERTY LTD
Sales Coach - Fashion
Permanent · LONDON
HAYS RECRUIMENT
Merchandising Manager - Growing Jewellery Brand
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
Advertisements

Tommy Hilfiger taps Coca Cola for '80s capsule reboot

Published
today Apr 2, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tommy Hilfiger is taking it back to the 80s with the launch of The Tommy Jeans Coca-Cola capsule collection. 

Tommy Hilfiger taps Coca Cola for 80s capsule reboot - Tommy Hilfiger

 
A remake of an original 1986 clothing collaboration between the two iconic American brands, the women’s and men’s collection will launch on April 5 and will be available at select Tommy Jeans stores worldwide, select wholesale clients and online at tommy.com. 
 
The line includes everything from sweatshirts and T-shirts to shorts and a zip-front sports jacket that stays true to the original collection with a bold colour palette of royal blue, red, white yellow, teal and sky blue. The Tommy Jeans and Coca-Cola logo can equally be found prominently across several pieces. 

"The Tommy Jeans Coca-Cola capsule collection celebrates an iconic milestone in Tommy Hilfiger's history," said Avery Baker, chief brand officer at Tommy Hilfiger Global, in a statement. "The Coca-Cola collection that we launched in the ‘80s was bold, bright, and instantly recognizable. This re-edition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands, while adding a modern street-style twist for the next generation."
 
The collection launch includes a new digital campaign shot by Meinke Klein and styled by Luke Day. Several personalities such as India Graham, Tyvanni Ebuehi, Zong Meng, Isabella Gallego, and Kit Warrington to name a few, were chosen to model the designs. 
 
Retail prices for the collection will range from $49.90 to $139.
 
Tommy Hilfiger, which is owned by PVH Corp, has been capitalizing on its strong momentum. Its latest collaborative collection with Zendaya showed in Paris last month. Most recently, the company also announced the launch of Tommy Sport, its new athletic apparel line for men and women. 
 

Copyright © 2020 FashionNetwork.com All rights reserved.