×
2 874
Fashion Jobs
BERSHKA
General Manager - Bershka Blanchardstown
Permanent · DUBLIN
ZARA HOME
Zara Home White City - General Manager (Maternity Cover)
Permanent · LONDON
SELFRIDGES
Finance Systems Analyst
Permanent · LONDON
BOOHOO GROUP
Warehouse Operative - 14:00-02:00
Permanent · CRICK
URBN
Urban Outfitters Performance Marketing Manager - London, UK
Permanent · LONDON
HARRODS
Senior Buyer's Clerk - Accessories
Permanent · LONDON
HEAD OFFICE
Head Chef Food Production – Victoria Head Office
Permanent · LONDON
ESTEE LAUDER
Sales & Education Executive, Estee Lauder - Travel Retail Emea (Based UK)
Permanent · Londres
ESTEE LAUDER
Clinique - Consultant - Boots Trinity, Leeds - 26 Hours/Week - Part Time, Permanent
Permanent · Leeds
ESTEE LAUDER
Clinique - Consultant - Boots Metro, Gateshead - 21 Hours/Week - Part Time, Permanent
Permanent · Gateshead
THE NORTH FACE
Account Coordinator - German Speaking - Vans
Permanent · NOTTINGHAM
VANS
Account Coordinator - Dutch Speaking - The North Face
Permanent · NOTTINGHAM
TIMBERLAND
Account Coordinator - French Speaking - Dickies
Permanent · NOTTINGHAM
TIMBERLAND
Account Coordinator - Timberland
Permanent · NOTTINGHAM
SKECHERS
Supervisor - Cambridge
Permanent · CAMBRIDGE
BOOHOO GROUP
Assistant Account Manager
Permanent · LONDON
HEAD OFFICE
Senior Finance Analyst, Commercial Finance
Permanent · LONDON
HEAD OFFICE
Senior Project Manager
Permanent · LONDON
JOHN LEWIS
Maintenance Manager
Permanent · DARWEN
HEAD OFFICE
Technical Services Compliance Manager
Permanent · BRACKNELL
MULBERRY
Senior Email & CRM Marketing Executive
Permanent · LONDON
ESTEE LAUDER
Tom Ford Beauty - National Sales & Education Director
Permanent · Londres
Ads
Published
Dec 1, 2020
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tommy Hilfiger reopens a digitally enhanced Paris flagship

Published
Dec 1, 2020

Tommy Hilfiger has reopened a main Paris flagship, featuring a radically new and digitally enhanced vision of consumer-first retailing for the American fashion house.


Photo: Tommy Hilfiger - Tommy Hilfiger



Located at 43 Boulevard des Capucines, the store looks on to L’Olympia, the most famous music hall in Paris, and is 150 yards north of the la Madeleine church, where Napoleon crowned himself emperor. The area boasts a novel blend of  local and international retailers; food emporiums and top-notch restaurants.

The new 940-square-meter store features digital touchpoints that further marry physical and virtual retail together. Tommy’s Paris store even has a new Smart Fitting Room, the first of its kind in France, that can recognize items consumers bring into the fitting room through RFID tracking; suggest matching products to complete their look, and enable orders directly from Tommy.com.

An Endless Aisle touchscreen installation allows consumers to browse and order from a huge selection of shoes and accessories that would be impossible to display in store. While a Style Scanner helps consumers find their new look by scanning their favorite piece and suggesting on-screen recommendations to complete an outfit.


Photo: Tommy Hilfiger - Tommy Hilfiger


And, in keeping with developments during the pandemic, this store also offers a click-and-collect option, enabling consumers to order products from Tommy.com and pick them up in-store.

“We view our physical stores as living, evolving assets – they never remain stagnant. So as the world changes, our stores will do the same in order to always meet the needs of consumers. Whether we are implementing new health and safety measures or innovating immersive experiences, our stores remain the nexus for driving brand heat, inspiration and experience,” said Tommy Hilfiger Global and PVH Europe CEO Martijn Hagman.

One of America’s most famous marques, Hilfiger is owned by PVH, which also controls Calvin Klein, among other brands.


Photo: Tommy Hilfiger - Tommy Hilfiger



The two-story Boulevard des Capucines flagship is housed in a 19th century building that was formerly a bank. The redesign of historic space maintains original architectural elements though complemented by new custom features. An array of mid-20th century pieces; traditional American antiques and graphic artwork are juxtaposed with the classic furnishings amid which the Hilfiger collections are displayed – including men and women, underwear, Tommy Jeans, footwear and accessories.

“Located in the world’s energy hubs, our stores serve as epicenters for brand immersion, evolved services and local partner collaborations. Although there are new considerations and measures at play, now more than ever, our retail stores offer something increasingly rare and desired,” added CEO Hagman.


Photo: Tommy Hilfiger - Tommy Hilfiger



Respecting heightened safety measures worldwide, the store allows an occupancy of 81 customers; physical distancing of 1.5 meters; temporarily closed dressing rooms; hand sanitizer stations; plexiglass at the cash register; contactless payment and masks for the staff and customers.

The super store opened on Saturday, November 28 with the end of the French retailing lockdown and will be open seven days a week until Christmas.

Internationally, there are over 2,000 Hilfiger stores in over 100 countries including major flagships in London, Tokyo and Düsseldorf; and anchor stores in over 30 cities outside the United States.


 

Copyright © 2022 FashionNetwork.com All rights reserved.