Tommy Hilfiger launches virtual shopping at Regent Street flagship

By

Nigel TAYLOR

Published
Feb 11, 2021

If customers can’t come to the store, why not dial up the online performance? That’s what Tommy Hilfiger’s flagship Regent Street, London, store has done with the introduction of a virtual shopping service.

In the run-up to Valentines Day and beyond, the retailer is offering its customers “the experience and service that they would receive as though they were in-store, but from the comfort of their own homes”. 

Under the service, customers are able to speak with stylists directly between 10am to 5pm, via WhatsApp video or messenger, to find out details around exclusive product lines, together with fit, fabrication, and more. 

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There’s also live product information, including markdown and exclusive product lines, as well as complimentary monogramming across all orders. In addition, the store offers 48 hour delivery, following payment, at a cost of £5.75 in the UK, excluding Northern Ireland. 

Virtual appointments are seen as a key way to maintain contact with affluent consumers while stores are closed. A large number of upscale and premium brands have introduced them globally, with such appointments often being linked in some way to brands' key flagship stores.