×
196
Fashion Jobs
STEPHANIE JACKSON RECRUITMENT.
Supervisor - Watches / Diamonds
Permanent · LONDON
PAUL SMITH
Franchise Sales Executive - Womenswear
Permanent · LONDON
THE POP GROUP
Account Manager
Permanent · LONDON
LEVI'S
Key Account Manager
Permanent · London
PYOU
E-Commerce Manager - Fashion Luxury Brand
Permanent · LONDON
NEW BALANCE
Store Manager - Bridgend
Permanent · Bridgend
CLAUDIE PIERLOT UK
Sales Assistant - 18h - Temporary - Bicester m/f
Fixed-term · BICESTER
STORM LONDON
Social Media And Marketing Intern
Internship · LONDON
SARVIN
Luxury PR & Fashion Design Internship
Internship · MANCHESTER
STEPHANIE JACKSON RECRUITMENT.
Sales Associate (Bicester Village)
Temp/seasonal · BICESTER
LEVI'S
Stock Room Associate
Permanent · Ellesmere Port
LEVI'S
Sales Stylist - 8 Hours
Permanent · Banbridge
PYOU
HR Admin Officer - Fashion Luxury Brand
Permanent · LONDON
EGOMARK LONDON
Sales Assistant Internship
Internship · LONDON
LA PERLA UK
Assistant Store Manager
Fixed-term · LONDON
LA PERLA UK
Luxury Sales Associate
Permanent · LONDON
PAUL SMITH
Junior Merchandiser (Maternity Cover)
Fixed-term · LONDON
MAJE
Sales Assistant, Part Time (16Hrs) - London
Permanent · LONDON
MARNI
Sales Associate - Mandarin Speaker
Permanent · LONDON
LEVI'S
Operations Stylist
Permanent · Cannock
LEVI'S
Levis Braintree Sales Advsior. 8 Hour Contract (Need Mid Week Availability)
Permanent · Braintree
LEVI'S
Levis Cambridge Sales Advisor 8 Hour Contract (Need Mid Week Availability)
Permanent · Cambridge
Published
May 27, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Tommy Hilfiger hosts first livestream shopping event

Published
May 27, 2020

Iconic American fashion brand Tommy Hilfiger held its debut livestream shopping experience in Europe and North America on Tuesday, the next step in the label’s ever-evolving see-now-buy-now approach to bringing its collections closer to consumers.


Manuel Frey presents the Tommy Hilfiger livestream shopping experience - Image: Tommy Hilfiger - Tommy Hilfiger

 
Kicking off just after 1 p.m. EST (7 p.m. CEST), the 30-minute event allowed fans to see and shop Tommy Hilfiger’s spring collections directly through an interactive stream broadcast on tommy.com.

The mostly womenswear-focused event was hosted by model Manuela Frey, who was joined by actress Zoë Pastelle and a host of other guests, who showcased the Spring collections for Tommy Hilfiger, Tommy Jeans and Tommy Sport, and discussed the inspirations behind this season’s offerings.

As well as being able to add their favorite styles to a virtual shopping bag for immediate purchase after the livestream, viewers could also interact with Frey and her guests by submitting questions, voting about certain content and answering trivia-based quizzes.
 
PVH-owned Tommy Hilfiger has been hosting see-now-buy-now runway shows since 2016, but sees this livestream event as a turning-point in its approach to this strategy, which seeks to engage with consumers in increasingly direct and interactive ways.
 
The event is especially relevant at a time when fashion authorities in London, Paris and Milan have unveiled plans to experiment with a variety of digital formats following the cancellation of menswear fashion weeks for Spring/Summer 2021 due to the Covid-19 pandemic, leading to inevitable questions about the future of the traditional catwalk show.
 
The Tommy Hilfiger livestream shopping event is available for replay for two weeks.

Copyright © 2021 FashionNetwork.com All rights reserved.