Tom Cridland opens UK pop-up at new space on King’s Road

By

Barbara Santamaria

Published
Jan 11, 2016

British menswear brand Tom Cridland, known for coming up with the “30 year sweatshirt”, is launching a pop-up store on 340 King’s Road, at a new pop-up space called The Concept Store.

The 1,178 sq ft shop will spotlight Tom Cridland’s namesake sustainable brand, which has been worn by Leonardo DiCaprio, Hugh Grant and Daniel Craig, until February 29. The move follows the brand’s success as an online retailer selling luxurious handmade slim fit trousers, tailored chinos and ethical sweatshirts since 2014.

The pop-up also marks the debut of the space, which will remain open for another 12 months. Thought of as a permanent and dedicated pop-up space for brands, The Concept Store will feature one-off exhibitions, quality wears, clothing as well as accessories on a rolling basis over the next year.