Togetherbrand launches sustainable Regent Street pop-up
Sustainable fashion label Togetherbrand has opened an interactive pop-up store on London’s Regent Street “to mark its major new ‘Clean Power’ campaign”.
The temporary store, which is open until January, aims to highlight the “vital importance of renewable energy and build a cleaner, greener future for all”.
The store features artwork and flags by artist Morag Myerscough alongside new Clean Power merchandise. This includes four T-shirts designed by Myerscough featuring the colourful slogans, ‘Sun’, ‘Sea’, ‘Air’ and ‘Clean Power’, made from 100% recycled, sustainable materials.
The shop will also sell the full range of 17 differently coloured branded bracelets (in Mini, Classic and Edition versions), each colour representing a different UN Global Goal, from Goal 13: Climate Action (green) to Goal 5: Gender Equality (red).
Each is also made with a 100% Parley Ocean Plastic rope and features a clasp made from decommissioned illegal firearms, plated with precious metals. The bands also support artisan employment in Nepal. The full range of 'Togetherwear' will be stocked, from T-shirts to tote bags.
Over the next few months, the store, opening in conjunction with property owner The Crown Estate and supported by Westminster City Council, will host a series of talks from experts and campaigners, aiming to inspire action linked to UN Sustainable Development Goal 7: Affordable and Clean Energy.
Oliver Wayman, founder of Clean Power and co-creator of Togetherbrand, said: “We want this campaign to showcase groundbreaking solutions that offer real change for the planet and enable everyone to feel actively involved in creating a climate positive future.
“Morag’s feel-good, vibrant work can help inspire and our innovative partnership with Ripple offers households and businesses an affordable way to help build a new wind farm and provide clean low-cost electricity directly to them, giving renewable energy a long-term future.”
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