×
1 577
Fashion Jobs
ESTÉE LAUDER
Global Consumer Marketing Manager jo Malone London
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Fenwick, Bracknell - 24 Hours / 4 Days - Part-Time Permanent
Permanent · Bracknell
MARSHALLS
71 Retail lp Detective
Permanent · Los Angeles
LINDA FARROW
Optical Key Account Manager
Permanent · LONDON
LINDA FARROW
After Sales Executive (German And French Speaking)
Permanent · LONDON
LINDA FARROW
Trade Marketing Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Bracknell (37.5 Hours)
Permanent · Bracknell
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis- 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Demand Planner - The Estée Lauder Companies
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Edinburgh Gyle (30 Hours)
Permanent · Edinburgh
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols Manchester (37.5 Hours)
Permanent · Stretford
SHISEIDO
Bareminerals - Account Manager (30 Hours)
Permanent · Edinburgh
V. F. CORPORATION
Manager, Strategic Accounts - Dickies Emea
Permanent · LONDON
VANS
Credit Controller - Spanish Speaking - Vans
Permanent · CALVERTON
VF INTERNATIONAL
Multilingual Credit Controller - Key Accounts (English Plus Any European Language)
Permanent · CALVERTON
Published
Apr 11, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Toast releases upbeat sales figures as repositioning pays off

Published
Apr 11, 2017

French Connection may be struggling but its Toast brand appears to be doing well on the back of a brand repositioning driven by CEO Suzie de Rohan Willner.


Toast



The 20-year-old company said this week that it saw a 17% increase in its most recent full-year revenue with full-price sales for the autumn/winter 2016/17 collection and for “continuity product” up 81% year-on-year.

Average order values rose and the company saw online sales up a healthy 20%. But store sales also increased, rising 14%, as the firm opened new locations in the UK. It is also planning international moves.

De Rohan Willner previously worked at Timberland, Dockers, Levi Strauss, Puma and FitFlop and joined the company in 2015. She has focused on “orchestrating a delicate brand repositioning, bringing Toast back to its roots”. What that means in practice is positioning it as a timeless lifestyle brand “that encourages a more thoughtful approach to life.”

The company said that since 2015, the CEO has hired a new senior team of creatives, who have produced some of the brand’s most successful collections to date.

Copyright © 2021 FashionNetwork.com All rights reserved.