TM Lewin and Ascot Racecourse unveil multi-year deal

By

Barbara Santamaria

Published
Jan 14, 2019

A Royal Ascot-approved bespoke collection of men’s suits, jackets and shirts will launch at TM Lewin stores and online in spring 2019 as part of a multi-year partnership between the British racecourse and the men’s retailer.

The range, designed specifically for the summer racing season, will include three and two-piece suits, jackets, trousers, shits, ties and accessories for men.

A selection will be showcased and sold on-site during Royal Ascot on 18-22 June.

Sven Gaede, TM Lewin CEO, commented:  “We are delighted to be working with the Ascot Racecourse brand. Royal Ascot is an iconic event, a key date in the UK’s sporting calendar and one that our customers associate with style and fashion. To celebrate our relationship, we will be launching an exclusive new Royal Ascot collection of smart occasionwear to wear at Royal Ascot and the great sporting events of the British summer.”

Juliet Slot, chief commercial officer at Ascot Racecourse, added: “We are thrilled to be working with TM Lewin. Fashion and style are an important part of the Royal Ascot experience for all of our customers and we look forward to providing a collection which will give them inspiration for what to wear to ensure they have a special occasion with us.”

The deal was brokered by IMG, which manages the Royal Ascot flagship store.