×
1 853
Fashion Jobs
TK MAXX
Loss Prevention Officer - tk Maxx Bristol
Permanent · Bristol
LONDON CONTOUR EXPERTS
Marketing Executive/Junior Manager
Permanent · LONDON
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
HUGO BOSS
Wholesale - Senior Sales Executive - Hugo Womenswear
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 16 Hours - Part Time, Permanent
Permanent · Edinburgh
SHISEIDO
Marketing Director - Shiseido, Clé de Peau Beauté, Drunk Elephant
Permanent · London
REISS
Buying Admin Assistant
Permanent · LONDON
Advertisements
Published
Oct 12, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Timberland launches Europe-wide youth eco campaign, focuses on communities

Published
Oct 12, 2021

Outdoor brand Timberland has launched a new Europe-wide campaign featuring “four leading advocates to champion communities and create a better future”.


Timberland



Called My Community our Nature, it’s part of the brand’s largest ever global campaign, dubbed Nature Needs Heroes.

The company said it’s “on a mission to equip and inspire a new generation to move the world forward” and so has linked up with “four cultural leaders from the UK, France, Germany and Italy who will spearhead community-led projects, investing in urban greening and local talent”.

The campaign will culminate in a public vote to decide which of the projects will benefit from a large-scale community and urban greening transformation next spring.

In the UK, South London singer-songwriter and rising star Joy Crookes is collaborating with Timberland and InSpire Youth Club, St Peter’s Church, Elephant & Castle. Following a series of workshops for young people, a creativity garden to drive engagement with nature and support mental health will be “brought to life in a lasting legacy for creative youths to continue to benefit from in years to come”.

In Germany, Timberland has teamed up with artist and presenter Aisha Vibes to bring together people aged 13 to 21 from multicultural backgrounds and ethnicities. She and the company are connecting with The Corner, a youth centre in Berlin and “aim to unite teens and young adults through music, dance and greening projects”. There will be workshops for singing, rapping, dancing and songwriting and for the final show, there’ll be an outdoor stage using natural materials, plants and greenery, which will then be used as a long-term educational project for the kids.

Next, Italian writer, journalist and music-industry executive Antonio Dikele Distefano is committed to redeveloping non-profit amateur sports association St Ambroeus FC based at ‘Fair Play Arena’ Centro Sportivo Cameroni. In Milan, Timberland “will bring Antonio back to his community, visiting and participating in the rebirth of the Sports Centre, promoting racial integration and creating a green culture and green outdoor space to be enjoyed for parties, events, entertainment and the community”.

And in France, Jeny Bsg, a professional dancer and choreographer, champions her Congolese roots through dance. With Timberland, she’ll be launching a dance programme for youth in the suburbs of Paris, “intertwining education of nature and how to protect it, with African dance”. The students will plant seeds and maintain responsibility for them as they grow at every dance class. The connection with Congo “will be sustained through a penpal scheme and culminate in a trip to Congo to unite the entire experience”.

The company also said each ambassador will be wearing GreenStride boots with soles that “are one of the most eco-conscious and comfortable soles Timberland has ever invented”. They use renewable natural sugar cane and rubber from trees. 

And this season, for every pair of Ray City and Originals Ultra boots sold, Timberland will donate £5/€5 towards the winning project.

Copyright © 2021 FashionNetwork.com All rights reserved.