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Feb 7, 2020
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Tiger of Sweden appoints Bryan Conway as design director

Published
Feb 7, 2020

Stockholm-based fashion house Tiger of Sweden announced on Thursday the appointment of Bryan Conway as design director. 

Tiger of Sweden appoints Bryan Conway as design director. - Tiger of Sweden


Effective since February 3, 2020, Conway replaces Christoffer Lundman who exited the premium-contemporary brand last month, after the company and the designer “mutually agreed to part ways after two years."

Conway has been a part of the Tiger of Sweden family since May 2019, as head of menswear design. 

In his new role, he will now take the creative lead for the Tiger Men’s, Women’s, Jeans and accessories lines. 

“The combination of skills Bryan brings to Tiger of Sweden is very rare to find in a creative talent: He has a distinct creative point of view on the brand, deep competency in craftsmanship, a relentless drive for innovation and an open-minded, curious attitude. I am looking forward to shaping the future of Tiger of Sweden together with him,” said CEO Linda Dauriz, in a news statement. 

Prior to joining Tiger of Sweden, Conway spent six years working closely with Christopher Bailey, finishing his time at Burberry with the responsibility of leading the menswear runway team, before moving to work with Jonathan Anderson, as the senior menswear designer at JW Anderson.

Conway’s first collections for Tiger of Sweden will be shown from Spring/Summer 2021.

The Swedish brand has had its challenges in recent years, including a struggle to return to sales growth. It welcomed CEO Dauriz in November, following the departure of Hans-Christian Meyer. 

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