Threads Styling raises $12m in funding round

By

Nigel TAYLOR

Published
Mar 23, 2022

Threads Styling has raised $12 million in a new fundraising round. Expect the new cash injection to help the UK-based global luxury chat-based shopping platform continue to expand its current product offer.

It will also allow allow it to “service clients at 360 degrees while amplifying its brand new, curated e-commerce website and dedicated Live Shopping events”. 

The funding round follows Threads' recent launch of an e-commerce platform and a dedicated Live Shopping strategy, “expanding the ways in which clients can be inspired and engage with the Threads brands”.

Founded in 2009 by CEO Sophie Hill, the platform provides a personalised service over social media and chat-based commerce, “with the vision to pioneer a new luxury shopping experience for the next generation of shoppers… for style inspiration and new brand discovery for its Gen Z and Millennial customers”.

Hill said: “The landscape of luxury is changing, our experience has proven that combining relatable inspiration with a convenient client first service has answered the needs of the new gen luxury shopper. This new round of investment will drive further expansion of our model through our new e-commerce platform and live shopping events on social media. 

"We're incredibly grateful to our investors for their continued support and, given our community has been an important part of our growth over the years, we're excited to formally welcome the next generation of investors into the Threads family.”

The funding round forms part of a dual-raising strategy that sees Threads give customers a unique opportunity to invest in the company through a crowdfunding campaign with Crowdcube, due to go live later this month.