×
206
Fashion Jobs
PAUL SMITH
Junior Art Director - Japan
Permanent · TOKYO
STEPHANIE JACKSON RECRUITMENT.
Supervisor - Watches / Diamonds
Permanent · LONDON
PAUL SMITH
Franchise Sales Executive - Womenswear
Permanent · LONDON
THE POP GROUP
Account Manager
Permanent · LONDON
LEVI'S
Key Account Manager
Permanent · London
HUGO BOSS
Sales Associate - Manchester Trafford
Permanent · Manchester
DUMEBI
Studio Assistant Intern
Internship · LONDON
SPOT ON MINDS LTD
Studio Intern - Luxury Brand (Part-Time - Remote Work Optional)
Internship · LONDON
THE KOOPLES
Sales Assistant Edinburgh - Part-Time (20h)
Permanent · EDINBURGH
THE KOOPLES
Sales Assistant Edinburgh - Full Time
Permanent · EDINBURGH
THE KOOPLES
Concession Manager Edinburgh
Permanent · EDINBURGH
GUCCI LIMITED
Gucci Client Advisor
Permanent · LONDON
GUCCI LIMITED
Gucci Client Advisor
Permanent · LONDON
YVES SAINT LAURENT UK LIMITED
Sales Associate
Permanent · LONDON
SPOT ON MINDS LTD
Assistant to The Creative Director (Part-Time - Remote Work Optional)
Internship · LONDON
PYOU
E-Commerce Manager - Fashion Luxury Brand
Permanent · LONDON
NEW BALANCE
Store Manager - Bridgend
Permanent · Bridgend
CLAUDIE PIERLOT UK
Sales Assistant - 18h - Temporary - Bicester m/f
Fixed-term · BICESTER
STORM LONDON
Social Media And Marketing Intern
Internship · LONDON
SARVIN
Luxury PR & Fashion Design Internship
Internship · MANCHESTER
STEPHANIE JACKSON RECRUITMENT.
Sales Associate (Bicester Village)
Temp/seasonal · BICESTER
LEVI'S
Stock Room Associate
Permanent · Ellesmere Port
Published
Nov 16, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Thomas Pink relaunches as Pink Shirtmaker London

Published
Nov 16, 2018

Thomas Pink, the heritage shirtmaker which traces its roots back to 1984, has unveiled a new brand identity and name as part of a major overhaul designed to ensure it remains relevant in the ever-changing retail landscape.


Pink Shirtmakers London


The reboot, unveiled on Thursday, includes a new name for the business: Pink Shirtmaker London, and a revamped logo. There is also a renewed focus on men’s shirts, the item that has been traditionally at the centre of the Thomas Pink brand.

CEO Christopher Zanardi-Landi and new creative director John Ray, who joined Pink last year from another high-end British menswear brand, Dunhill, led the relaunch, which cost the business millions of pounds in losses.

According to the company’s latest financial reports, operating losses sank by over £25 million last year as it prepared for the new strategy to take the brand more upmarket. In addition to stopping bundle offers, the business terminated a number of franchise agreements and reviewed its store portfolio.


Pink Shirtmakers London


The brand’s packaging, labeling and brand imagery have been overhauled to reflect the new identity, which is now aimed at younger men with a selection of more wearable and less stiff shirts. It continues to offer formal shirts in a variety of colours and prints, but now with an intentional vintage touch. And there are several elements added to the design, from a pink gusset added to the sides to reinforce the seam to a P-shaped front hem to ensure the fabric comfortably covers the stomach when sitting.

The brand confirmed via social media that its stores have now reopened with the new collection, which also includes tailored jackets and overcoats, knitwear and trousers. It has flagship stores in London’s Jermyn Street, Madison Avenue, New York and Rue Francois Premier, Paris, as well as locations in Australia, Mexico, India, Ireland and South Africa.

Copyright © 2021 FashionNetwork.com All rights reserved.