×
2 298
Fashion Jobs
BOOHOOMAN
CRM Assistant
Permanent · MANCHESTER
JOHN LEWIS
Loss Prevention Partner
Permanent · BRISTOL
JOHN LEWIS
Loss Prevention Partner
Permanent · EXETER
JOHN LEWIS
Loss Prevention Partner
Permanent ·
LRM GOODS
Marketing Manager
Permanent · GUILDFORD
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Clinique - Consultant - John Lewis, Cambridge - 21 Hours - Part Time - Permanent
Permanent · Cambridge
ESTEE LAUDER
Clinique - Consultant - Boots, Horsham - 13 Hours - Part Time, Permanent
Permanent · Horsham
ESTEE LAUDER
Clinique - Consultant - Boots, Crawley - 13 Hours - Part Time, Permanent
Permanent · Crawley
ESTEE LAUDER
Clinique - Consultant - Boots, Oxford Street - 22.5 Hours - Part Time, Permanent
Permanent · London
ESTEE LAUDER
Clinique - Consultant - Boots-Hampton, Peterborough - 11 Hours - Part Time, Permanent
Permanent · Peterborough
ESTEE LAUDER
Clinique - Consultant - Heathrow, Terminal 4 - 18 Hours / 3 Days - Part-Time, Permanent
Permanent · Longford
ESTEE LAUDER
Clinique - Consultant - Boots, Ballymena - 9.5 Hours / Week - Part Time, Permanent
Permanent · Ballymena
ESTEE LAUDER
Mac Cosmetics -Media And Advertising Manager
Permanent · London
ESTEE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTEE LAUDER
Clinique - Consultant - Marks & Spencer – Manchester, Handforth - 15 Hours / 3 Days, Part-Time, Permanent
Permanent · Manchester
ESTEE LAUDER
Clinique - Consultant - Marks & Spencer – Lisburn - 15 Hours / 3 Days, Part-Time, Permanent
Permanent · Lisburn
ESTEE LAUDER
Clinique - Consultant - John Lewis, Oxford Street - 37.5 Hours - Full Time, Permanent
Permanent · London
ESTEE LAUDER
Clinique - Consultant - Boots - Fosse Park, Leicester - 28 Hours / Week - Part Time, Permanent
Permanent · Leicester
ESTEE LAUDER
Clinique - Consultant - Boots, Aylesbury - 30 Hours - Full-Time, Permanent
Permanent · Aylesbury
ESTEE LAUDER
Estée Lauder Companies Multi-Brand - Clinique & Origins Consultant - House of Fraser, Manchester - 14.25 Hours / Week - Part Time, Permanent
Permanent · Manchester
Ads
Published
Jan 29, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

ThirtyTwo launches Transition collection to be worn both on and off mountain

Published
Jan 29, 2018

Snowboard brand ThirtyTwo has announced it is launching a new apparel collection called Transition which can be worn both on and off the mountain for action sports ranging from snowboarding to skateboarding.


Transition is designed to be as functional on the mountain as it is off it - ThirtyTwo


The collection features the brand's proprietary water-repelling technology, four way stretch fabrics and water-resistant zippers and pockets. The debut collection includes fleece shirts in both crew-neck and button-down styles, zip hoodies, and jackets in both lightweight and insulated styles.

The aptly named collection is designed to be as functional on the mountain as it is for lifestyle wear, and took style inspiration from skateboarding and street style.

Transition launches at a time when market research shows millennial consumers are buying more apparel and less hard goods and gear. As Outdoor Retailer and Snow Show wrapped up this weekend, consumer data-tracking service NPD Group revealed gear sales for the outdoor industry were down 6 percent for the 12 months ending in December of last year.

Boots, one of ThirtyTwo's core categories along with outerwear and apparel, were used by NPD Group's Matt Powell, senior advisor for the sports industry, as an example of shifting consumer habits. "The most extreme condition some of these boots are going to have is walking from the Prius to the craft brewery," he stated.

Despite a dip in sales for outdoor equipment on the whole last year, the snow industry has fared well so far. NPD reported that for the first four months of this year's snow season, equipment sales are up 7.8% over last year. A total of $2 billion has been spent so far on snowboards, skis, boots and bindings.

ThirtyTwo has called this year's Transition collection "just a preview of what's to come" for its 18/19 season. The collection is available online and ranges in price from $40 for a long-sleeve thermal shirt to $120 for an insulated jacket.
 

Copyright © 2022 FashionNetwork.com All rights reserved.