THG partners And Digital to scale and accelerate Ingenuity offer

By

Sandra Halliday

Published
Feb 1, 2023

THG’s Ingenuity division has inked a strategic alliance with And Digital, the consulting and full-stack software engineering firm. The two businesses are joining forces “to accelerate digital transformation, help brands bridge the digital skills gap and unlock the full potential of commerce technology”.

The deal means a collaboration that “will see the two ambitious brands take their propositions to the next level”. It’s intended to “enhance accessibility to the global e-commerce marketplace and scale-up project delivery”.

In practice that means combining the “proven capabilities of THG Ingenuity’s e-commerce platform alongside And Digital’s extensive software engineering capabilities to enable the delivery of flexible e-commerce solutions”.

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The two firms said the new partnership “is set to change the landscape of digital by creating new ways for ambitious brands to connect directly with their customers”. 

The three major benefits are claimed to be: faster delivery timeframes to release e-commerce projects in-market; global reach to enable brands to reach new customer segments and markets; and eliminating risk as projects will be delivered by two trusted partners with over 20 years of proven e-commerce experience.