THG links with Bynder to scale up personal digital experiences
Digital asset management company Bynder has partnered with THG Ingenuity, THG’s proprietary technology platform that specialises in taking brands direct to consumers globally.
“The partnership will support THG Ingenuity clients in delivering personalised digital experiences at scale across all stages of a multi-channel buyer journey”, Bynder said.
Brands can now access Bynder’s platform through THG Ingenuity’s end-to-end DTC and digital services, assisting them to centralise and manage digital assets in one place.
Bynder said it enables more than 1.7 million users across more than 3,700 organisations, including Spotify, Puma, Five Guys and Icelandair. Bynder has eight offices around the globe, including the Netherlands, US, Spain, UK, Australia and UAE.
Vivek Ganotra, CEO of THG Ingenuity, said the partnership with Bynder “will allow our customers to create a hub of assets, with their content in one place, easily accessible, helping to reduce inefficiencies and provide the opportunity for early engagement with our content creation teams.
Bynder COO James Bodha added: “This partnership provides THG Ingenuity clients with access to [a] highly intuitive and scalable enterprise DAM platform. This is great news for brands looking to get to market faster with a more consistent and compelling content experience.”
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