Theresa May’s election wardrobe sparks tailored jackets sales surge

By

Barbara Santamaria

Published
Sep 1, 2017

Theresa May’s well-documented love of two-piece suits has prompted a surge in sales of tailored jackets at Debenhams, rising by 4% since the general election in June.

According to the leading British retailer, the Prime Minister’s fashion sense is having an effect on women’s wardrobes across the country.

Often seen wearing vibrant two-piece suits, like the red Amanda Wakeley number she has donned in several occasions, or the Tory-blue power suit she wore in July when she announced she would form a minority government with DUP, Theresa May is not one to shy away from a strong look.

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“It is interesting to see a spike in sales of tailored jackets following the Prime Minister’s many public appearances during the election. Women are now opting for tailored two pieces and statement jackets, like Mrs May's favourite election night red suit. They are dressing to make a statement and with confidence, no matter where they live or what they do,” says Leandra O’Sullivan, head of Womenswear at Debenhams.

The retailer has also seen sales of shirt dresses rise by 4% over the last two months. “The classic shirt dress is selling well across our 175 UK and ROI stores, despite the controversy around Mrs May’s holiday wardrobe earlier this year. Thanks to its easy to wear design and clean lines, it is the must-have item this year,” said O’Sullivan.

Jeremy Corbyn’s wardrobe choices have also sparked a fashion moment for blue suits, said Debenhams. Sales of blue suits have risen by 1% from June to August.