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Published
Jul 30, 2019
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The White Company to open first store in Southampton

Published
Jul 30, 2019

Luxury lifestyle brand The White will be opening its first store in Southampton at Hammerson’s Westquay shopping centre later this year.


The White Company


The new 6,500 sq ft store is expected to open in time for Christmas, following a successful pop-up store at the mall last year.

Sarah King, director of property at The White Company, said: “The White Company are delighted that we will be opening in time for Christmas in Westquay. We have been looking at Southampton for quite some time and following our successful pop-up in Westquay last Christmas we knew this opportunity would be a perfect addition to our portfolio.

“We are looking forward to seeing our store coming to life and can’t wait to become part of the exciting shopping destination that is Westquay Southampton.”

This year, the shopping centre has welcomed a string of new brands, including Tommy Hilfiger and stationery retailer Typo. 

Commenting on the signing, Iain Mitchell, UK commercial director at Hammerson, said: “Across our portfolio, we’re actively rotating our retailer mix, with a focus on aspirational, growing brands that offer a really engaging in-store experience. The White Company is a prime example of that strategy in action. 

“Today’s announcement also highlights the benefits of pop-up stores, as The White Company trialled its offer on a short-term basis before taking a permanent space.”

Indeed, the pop-up format is becoming more attractive for independent brands and businesses as economic uncertainty and the decline in the pound continue to put pressure on the UK retail market.

The White Company has more than 50 stores across the UK, as well as international locations in the United States and Ireland.

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