The Wardrobe Workshop opens pop-up on King's Road
today Feb 18, 2019
It will be the first pop-up venture of The Wardrobe Workshop, an online platform showcasing unique independent brands and pre-loved fashion in one space.
The concept addresses the environmental and global impact of fashion retail by placing equal value on new and old. It will open at 325 King’s Road in Chelsea from 25 February to 10 March.
Founder Charlotte Bowring commented: “The King’s Road is a hugely desirable location for us to showcase our unique fashion concept and we are so pleased to have the opportunity to trial this on one of London’s most iconic streets. This pop-up is the natural step in growth for our successful online business. We’re passionate about bringing both pre-loved and new fashion into one space and consider the Chelsea catchment a great place to do this.”
Joining The Wardrobe Workshop is homeware accessories retailer, Hunter & Co, which will open a pop-up at 341 King’s Road from 18 February to 3 March.
Hannah Grievson, commercial property manager at Sloane Stanley, said: “Pop-ups have always been an important component in our leasing strategy. These short term lets have a history of success on the King’s Road, and give important exposure to new and engaged audiences for emerging brands looking to establish their customer demographic."
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