The Seam fashion start-up raises seed funding for expansion
As sustainability increasingly comes to the fore, there’s a huge opportunity for the kind of clothing care and repair services that have had a tough time in recent decades. Now, London-based online specialist The Seam has raised key funding worth £250,000.
The digital start-up will use the funds for its expansion expansion plans, according to Bdaily News. This includes increasing the speed of its product offering, scale up the team and expand into other regions.
The Seam operates to connect consumers and tailors with the aim of reducing fashion waste by repairing or altering clothes, the platform aims to “empower wearers to have a personalised connection with their clothes”.
Layla Sargent, founder and CEO of The Seam, told the publication: “Now more than ever it’s important to change consumers’ relationship with the clothes they own. The environmental impact of fast fashion hasn’t gone unnoticed and major brands are under pressure to offer a more sustainable solution to the industry.
“The Seam not only allows wearers to have a deeper connection with the clothes they own but also allows individuals to reduce their impact on fashion waste through maintaining their wardrobe – repairing, rather than discarding the items they own.
“This funding round will allow The Seam to grow and offer even more consumers its services across the UK.”
Jeffrey Faustin, CIO of lead funder Jenson Funding Partners added: “Layla has identified an original idea for the market, fusing the traditional area of alterations with digital and tapping into the importance of sustainability and reducing waste with great commercial potential.”
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