×
1 017
Fashion Jobs
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Director, Global Social Marketing
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - John Lewis, Milton Keynes - 37.5 Hours, Days - Full Time, Permanent
Permanent · Milton Keynes
SHISEIDO
Nars Account Manager, Fenwick Bond Street (37.5 Hours)
Permanent · London
LIBERTY LTD
Sales Manager
Permanent · LONDON
LIBERTY LTD
Retail Security Officer
Permanent · LONDON
VF INTERNATIONAL
Inbound Logistics Analyst - 12 Month Ftc
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Trainer
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, White City London - 35 Hours - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, Birmingham - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Regulatory Scientist - Global Ingredients Compliance
Permanent · Petersfield
SHISEIDO
Finance Analyst
Permanent · London
SHISEIDO
Area Sales & Education Manager | Central South England (Ftc)
Permanent · Reading
HUGO BOSS
Sales Manager - Hugo
Permanent · London
ASICS
Field Sales Representative
Permanent · Warrington
Published
Dec 2, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The RealReal reports 51% GMV increase in November

Published
Dec 2, 2021

San Francisco-based digital-first luxury resale marketplace The RealReal announced on Thursday that gross merchandise value (GMV) on its platform totaled approximately $146 million in November, representing an increase of 51% compared to the same month in 2020 and a rise of 46% when compared to November 2019.


The RealReal saw its largest single day for GMV ever on Black Friday 2021 - Instagram: @therealreal

 
According to the company, this growth was, in part, driven by the four-day period running Black Friday through Cyber Monday. The platform’s GMV over the course of this long weekend reflected a year-over-year improvement of 49%.
 
In particular, The RealReal highlighted this year’s Black Friday as an especially important milestone, as it was the company’s largest single day for GMV ever.

The platform also revealed that its average order value (AOV) in November was $514, up 17% from November 2020 and 10% from November 2019. The month’s fastest growing categories were watches, menswear and women’s handbags.
 
The RealReal has had a solid three-month run of strong growth, with September and October posting year-over-year GMV improvements of 44% and 45%, respectively. Compared to the same months in 2019, September’s GMV was still up 44%, while October’s rose 38%.
 
In the third quarter ended September 30, 2021, the company reported total GMV of $38 million, up 50% compared to the prior-year period and 46% compared to Q3 2019. Total quarterly revenue was $119 million, increasing 53% and 46% compared to the same periods in 2020 and 2019, respectively. Net loss at the company was $57 million.
 
The RealReal, which was founded in 2011 and went public in 2019, has become a leader in the ongoing luxury resale boom. Alongside competitors such as Poshmark, ThredUp and Vestiaire Collective, the company has helped construct a global luxury resale market that, as pointed out by a recent McKinsey study, is currently estimated to be worth between $25 billion and $30 billion.
 
The success of these platforms has even persuaded well-established resale stalwarts to review their approach. Online marketplace pioneer Ebay, for example, has been building out its authentication capabilities over the last few years in order to more effectively compete when it comes to luxury goods, and recently acquired a footwear authentication business from New York’s Sneaker Con.

Copyright © 2022 FashionNetwork.com All rights reserved.