×
309
Fashion Jobs
MAJE
Supervisor - Selfridges, London
Permanent · LONDON
BURBERRY
CRM Manager
Permanent · LONDON
TOPSHOP TOPMAN
CRM Coordinator
Permanent · London
TOPSHOP TOPMAN
Senior Marketing Manager
Permanent · London
ARCADIA GROUP
SEO Manager
Permanent · LONDON
ARCADIA GROUP
Digital Logistics Manager
Permanent · London
NEXT RETAIL LTD
Buyer - Womenswear (12 Month Contract)
Permanent · ENDERBY
GUCCI LIMITED
Gucci Visual Merchandising Manager
Permanent · LONDON
NEXT RETAIL LTD
Warehouse Operative (Part Time Afternoons - 14.00 - 20.00)
Permanent · PONTEFRACT
TOSHI TECHNOLOGIES LTD
London Experience And Operations Manager
Permanent · LONDON
TJX CORPORATE
Information Technology Graduate (2021)
Permanent · WATFORD
SHISEIDO
UK Supply Planner
Permanent · LONDON
NEXT RETAIL LTD
Loss Prevention Officer - Preston 721
Permanent · WALTON-LE-DALE
SHISEIDO
Bareminerals Account Manager - Hoopers, Wilmslow (Maternity Cover) (37.5)
Permanent · Manchester
SHISEIDO
Bareminerals Account Manager - Debenhams, Winchester (Maternity Cover)
Permanent · Hampshire
SHISEIDO
Account Manager - Debenhams
Permanent · BURY SAINT EDMUNDS
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
SHISEIDO
Shisiedo Group Fragrance Account Manager - John Lewis, Brent Cross (22.5)
Permanent · London
VOIR FASHION
Videography Internship
Internship · LONDON
VOIR FASHION
Remote Graphic Design Internship
Internship · LONDON
VOIR FASHION
PR Intern Work Placement
Internship · LONDON
VOIR FASHION
Beauty Journalism - Remote Writing Internship
Internship · LONDON

The music stars fronting ModCloth's new campaign

By
AFP-Relaxnews
Published
Jun 12, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

US rapper Lizzo and country star Cam have landed themselves a major fashion campaign with ModCloth.


The stars have been snapped up by the vintage-style online retailer -- along with singer/songwriter Victory Boyd and musician Kacy Hill -- to front its new "Say It Louder" campaign. The project aims to shine the spotlight on fierce women who are forging their own path.

The campaign will see the four women share their stories in a series of online videos, covering topics such as Lizzo's passion for body inclusivity, Cam's support of equal rights, Kacy's rejection of stereotypes and Victory's struggle to be unapologetically herself.

"These women are our muses, people we admire and look up to because they're living life their own way," said Lizz Wasserman, VP Fashion & Concept, in a statement. "They are independently spirited, making a difference, and inspiring others with their message."

The move is part of a wider revamp by ModCloth, which includes investing in digital advertising, and increasing its plus-size fashion options. The brand is the latest of several lifestyle labels to tap into the themes of female empowerment; earlier this year, jewelry brand Pomellato recruited Jane Fonda and a raft of international stars to discuss topics such as freedom, womanhood and the changes they would like to see in the world as part of its International Women's Day campaign. Meanwhile, Kate Spade New York filmed actresses Laura Dern, Sasheer Zamata and Tavi Gevinson tackling the issues of such as self-respect, success, confidence, friendship and true love for its "In Full Bloom" fragrance campaign back in February.
 

Copyright © 2020 AFP-Relaxnews. All rights reserved.