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Nicola Mira
Jul 20, 2017
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The Kooples reveals signature handbag designed with Emily Ratajkowski

Translated by
Nicola Mira
Jul 20, 2017

Handbags are a must for making a mark as an accessible luxury label: this is what French brands positioned in that segment seem to think at the moment. Just like Maje and Sandro, not to mention Isabel Marant - albeit in a more upmarket segment - The Kooples are now riding the handbag vogue. The French mixed-gender label is in fact focusing on this accessory, launching a range of handbags designed as a fully fledged line in September. 

Emily Ratajkowski with the handbag she created in collaboration with the Parisian label - The Kooples

To add a boost to this launch, The Kooples has turned to top model Emily Ratajkowski, who has inspired the line and given it her name. The result is a satchel-style model with bellows pockets, with a vintage look and sharp lines, and metal details as a reminder of the rock style favoured by The Kooples. The Emily handbag will be launched in three sizes and six colours, and will be priced approximately between €300 and €400.

The shape is easily identifiable, a prerequisite for turning any handbag into a best-seller, as Parisian premium labels have well understood. In its efforts to turn the Emily into its own signature handbag, The Kooples has pulled out all the stops, giving the possibility of pre-ordering the item online after the press presentation in July, and splashing it across popular and fashion magazines and on social media, thanks to Emily Ratajkowski's global appeal.

A version of the Emily handbag, to be launched on 1st September 2017 - The Kooples

The handbag will go officially on sale on 1st September, both on the web and at all The Kooples stores worldwide, a total of 400 shops and retail corners in some thirty countries.

The Kooples is also active in the footwear segment, in which it has started a collaboration with a major brand: Puma. Through these accessories collaborations the Parisian label is making strong statements, while at the same time it has stepped up the pace in clothing, introducing a new collection every month.

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