Translated by
Nicola Mira
Dec 2, 2016
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The Kidiliz group, formerly Zannier, targets international expansion

Translated by
Nicola Mira
Dec 2, 2016

As of December 1 the Zannier group has officially become the Kidiliz group. The owner and distributor of 15 kidswear and babywear labels, the group has adopted the new name to support its export ambitions.

"In 2016, we had more international customers than French ones. The Kidiliz group’s objective will be to speed up our international expansion," said Rémy Baume, in charge of the group since 2013. Kidiliz will be focusing wholly on childrenswear, having sold the IKKS and One Step brands in 2014.

The Zannier group's new logo - Kidiliz

The group is based in Saint-Chamond, France, and grew out of the Z label’s success in the 1980s. The 'Kidiliz' name was first used for the multi-brand concept created in 2015, initially as an e-commerce site then as a brick-and-mortar network, retailing all of the group's brands (Z, Catimini, Lili Gaufrette, Absorba, 3 Pommes, etc.) and its licences (Levi’s Kids, Kenzo Kids, Paul Smith Junior, etc.).

"'Kidiliz' has a singsong quality to it, and its 'z' propels the strength of the Zannier past into the future," added CEO Rémy Baume.

The company was created in 1962 by Roger Zannier and his sister Josette Redon, working with two sewing machines. As the business grew, they launched the Z label in 1981 and subsequently acquired Kickers in 1989 (now owned by Royer), Absorba in 1991, and Chipie and Catimini in 1999.

Rémy Baume, CEO of the Kidiliz Group - Kidiliz

The group currently operates eight subsidiaries worldwide, employs 3,500 people and runs three retail chains: Z (520 stores), Catimini (155) and Kidiliz (150). The combined retail and wholesale total adds up to 11,000 retail outlets, including 900 directly owned stores and 1,000 retail corners.

In the last fiscal year the group recorded a revenue of €430 million, 52% of which generated outside France. In 2015 the group was forced to adopt a redundancy plan affecting 242 jobs. The new name and brand image therefore mark the willingness to give a renewed boost to the group, relying strongly on exports.  

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