×
1 988
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Halifax, Harveys - 15 Hours - Part-Time, Permanent
Permanent · Halifax
ESTÉE LAUDER
Aveda - Account Manager - House of Fraser-White City, London - 30 Hours - Full Time, Permanent
Permanent · London
FOREO
E-Key Account Manager
Permanent · London
FOREO
Marketing Manager
Permanent · London
VF INTERNATIONAL
Warehouse Trainer And Instructor
Permanent · COALVILLE
OUTSIDE THE BOX RECRUITMENT
Account Manager Kidswear
Permanent · LONDON
THE KOOPLES
Regional Manager London
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Digital Marketing And e Commerce Manager
Permanent · LONDON
ESTÉE LAUDER
Estee Lauder - Consumer Campaign Email Marketing Executive
Permanent · London
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
NEW BALANCE
Marketing Director, Emea
Permanent · Warrington
EASTPAK
Credit Controller - French Speaking - Eastpak
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - German Speaking - The North Face
Permanent · CALVERTON
CONFIDENTIAL
Regional Manager London
Permanent · LONDON
ESTÉE LAUDER
la Mer - Business Manager - John Lewis, Cribbs Causeway - 37.5 Hours - Full Time, Permanent
Permanent · Bristol
VF INTERNATIONAL
dc Inventory Control Supervisor
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, Enniskillen - 10 Hours - Part Time, Permanent
Permanent · Enniskillen
SHISEIDO
Account Manager Bareminerals - House of Fraser, Cheltenham
Permanent · Cheltenham
ESTÉE LAUDER
Clinique - Consultant - Browns, Beverley - 12 Hours - Part-Time, Permanent
Permanent · Beverley
ESTÉE LAUDER
Clinique - Consultant - Boots, Metro Gateshead - 16 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Clinique - Consultant - Boots, Derby - 10 Hours - Part-Time - Permanent
Permanent · Derby
ALTRA
Sales Representative
Permanent · LONDON
Published
Jan 22, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The Kardashian-Jenner sisters star in new Calvin Klein ads

Published
Jan 22, 2018

Calvin Klein, Inc. has tapped the Kardashian-Jenner clan for the latest iteration of its Our Family. #MyCalvins global multi-media campaign. 


The campaign was shot by Willy Vanderperre and features the Kardashian-Jenner sisters - Calvin Klein


For this instalment, sisters Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner were shot by photographer Willy Vanderperre. Featured in the photos are styles from Calvin Klein Underwear, including pieces from the brand’s Modern Cotton and Body ranges.

Some of the sisters also sport core styles from Calvin Klein Jeans, along with pieces from the label’s Spring 2018 collection.

The overarching #MyCalvins concept centers on families – both born and made – and aims to explore unity between strong individuals while incorporating the symbolism of the traditional American quilt.
 
Previous episodes of the Our Family. #MyCalvins campaign have featured Solange, Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness as a family of friends brought together by a passion for music; the A$AP Mob; and siblings Kaia and Presley Gerber.
 
The campaign is not Kendall Jenner’s first with the brand, as she previously starred in adverts for the Calvin Klein Jeans limited-edition Denim Series alongside model Simon Nessman in 2015.
 
Willy Vanderperre, who has shot all of the Our Family. #MyCalvins series to date, is also a long-time collaborator of Calvin Klein Chief Creative Officer Raf Simons, the Belgian designer that has been shaking things up at the brand since he was appointed to his current position in August 2016.  
 
Simons, who is now responsible for the creative strategy for the entire company, has been reimagining the previously monochromatic brand with an injection of color and macabre Americana kitsch since his debut Calvin Klein runway in February 2017.
 
This aesthetic revolution is, however, only part of a wider rebrand orchestrated by Simons, which has included renaming the company’s ready-to-wear line (previously known simply as Calvin Klein Collection) as Calvin Klein 205W39NYC, and reworking the brand’s logo.

The company’s marketing strategy, of which the Kardashian-Jenner photos are only the latest interpretation, has also shifted accordingly. Long gone is the minimalism of the brand’s previous persona, to be replaced by bright and dynamic images foregrounding diverse casts of young up-and-comers. This change is also, in part, a reflection of a wider industry trend which focuses on portraying brands as authentic and inclusive, as exemplified by the recent American Apparel rebrand.
 
The Our Family. #MyCalvins campaign will continue to run through the Spring 2018 season.

Copyright © 2021 FashionNetwork.com All rights reserved.