The Inkey List receives minority investment from Aria Growth Partners

By

Jennifer Braun

Published
Feb 22, 2022

Affordable UK-based skincare brand The Inkey List has secured a minority investment from Aria Growth Partners, a leading consumer-focused private equity firm.

The brand plans to use the investment to continue their rapid global growth and to continue making skincare solutions more accessible to consumers. The terms of the deal were not disclosed. 

Co-founded in 2018 by Colette Laxton and Mark Curry, the brand has grown nearly 600 percent in just three years, amassed a community of over 2.1 million, and has sold nearly 20 million products globally to date. 

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"As we enter a seminal phase in our brand development, we felt it was the right time to bring in another external investor to support our huge growth plans for 2022," said Laxton. "We believe in the power of strong relationships, and with Aria joining our board alongside Unilever Ventures, we feel we now have a great company formula for future success and growth.”

The Inkey List can be found at Sephora in over 30 countries, Boots and CultBeaulty.com in the United Kingdom, and at theinkeylist.com. 

"We are thrilled to partner with Mark, Colette and their outstanding team at The Inkey List," added Trevor Nelson, founder & managing partner at Aria Growth Partners. "With ingredient-led, highly effective products and a deep commitment to empowering consumers with both knowledge and accessible prices, we believe The Inkey List is the future of skincare. We're excited to help them continue their unprecedented growth.”

Looking ahead, next month, The Inkey List will also evolve their human-led customer service approach with the launch of their new 'we are Inkey' positioning campaign, whilst doubling down on their consumer education supported by a collective of external dermatologists and trichologists.