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Published
Jul 11, 2016
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The White Company to open North West flagship at Liverpool ONE

Published
Jul 11, 2016

After opening a pop-up there last year, luxury lifestyle brand The White Company has now chosen shopping centre Liverpool ONE as the location for its new North West flagship store.

Photo: The White Company


The flagship will be located on Peter's Lane, Liverpool ONE's fashion-focused location, and measure 5,212 sqft. when it opens this autumn. It will sell the brand’s full range of lifestyle products, from home accessories to clothing and childrenswear. Brands already on Peter's Lane include Michael Kors, Hugo Boss, Reiss, Beauty Bazaar Harvey Nichols and Flannels.

Miles Dunnett, Funds Director at Grosvenor Europe, said: “The White Company’s popularity at Liverpool ONE was proven with its Christmas pop-up, so we are delighted to welcome them back for what will be the brand’s new regional flagship.  The White Company is a great complement to our existing line-up on Peter’s Lane and is indicative of the consistent demand for space from leading aspirational brands.”

Will Kernan, CEO at The White Company added: “Our new store in Liverpool ONE was the obvious next step for The White Company, following our hugely successful pop-up last year.  We experienced very strong demand for our brand and products, and have worked closely with Grosvenor to create the ideal store for our new flagship in the North West.”

Lingerie brand Bravissimo also just announced that it will open at Liverpool ONE this autumn. The centre has seen a strong performance for the first six months of the year, with year-to-date footfall and sales up by 2.5% and 5% respectively compared to the same period in 2015.

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