The Perfume Shop unveils new concept store at Meadowhall

By

Barbara Santamaria

Published
Sep 25, 2019

The Perfume Shop has opened its first experiential shop at Meadowhall shopping centre in Sheffield.

Including interactive features such as a central play table for perfume testing, the space aims to give shoppers a reason to visit and discover the latest product launches.

There is an interactive perfume wheel with scented sensors allowing visitors to experience fragrance through touch and smell, and a range of scented funnels with iPads help customers discover their favourite fragrance.

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Meanwhile, a personalisation area complete with diamantes, initials, gems, ribbons, pearls, bows and charms invites customers to give their perfume bottles a unique look. An engraving service is available for a small charge.

The Perfume Shop said the new space, opened its doors to the public on Thursday 19 of September, has been designed with millennials in mind.

Gill Smith, The Perfume Shop managing director, said: “We’re so excited to launch our first ever concept store with sensory experiences to help customers discover a new way of choosing perfume. 

“The store experience encourages customers to browse perfume in a new, innovative, interactive way putting our expert’s knowledge at the forefront, with technology and fun at the core of the sensual experience.”