The Blonde Salad and Yamamay team up for bustier capsule collection

By

Edoardo Meliado

Translated by
Nicola Mira

Published
Sep 13, 2017

Italian lingerie brand Yamamay, owned by the Pianoforte group, has collaborated once again with TheBlondeSalad.com, the lifestyle blog/e-store created by Chiara Ferragni and Riccardo Pozzoli. Together they have launched a bustier capsule collection labelled Yamamay & The Blonde Salad.

The collection features 6 unique, limited-edition models, infused with a blend of Yamamay's contemporary sensuality and The Blonde Salad’s directional, cosmopolitan vibe.
 
"This is a remarkable project, consolidating the successful collaboration we enjoy with The Blond Salad, a new collection which combines the wealth of research and creativity deployed by Yamamay and Chiara Ferragni's platform. This capsule collection will surely be a seasonal must," said Gianluigi Cimmino, CEO of the Pianoforte group.

Two models, with tone-on-tone or glittering gold stars as their common thread, will be on sale exclusively on TheBlondeSalad.com from 20th October, while the other bustiers, in sheer black with distinctive asymmetric shapes, will be available at selected Yamamay stores from 9th November.