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Published
May 3, 2017
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Tesco launches ‘Supermarket Woman’ campaign for F&F brand

Published
May 3, 2017

Tesco has unveiled a new marketing campaign celebrating its F&F clothing brand and its home within the supermarket.

 


Created by marketing agency Odd London, the campaign titled ‘Supermarket Woman’, sees a stylish shopper gliding through colourful supermarket aisles in the brand’s new Spring/Summer range.  Playful end lines such as: “I was only looking for ice cream” highlight the value and convenience aspects of the F&F brand across a collection of ads.

Designed to convey a fun, style-conscious and spontaneous woman, who goes to the shop for a pint of milk and ends up with kaftans, flip-flops or a dress, the campaign comprises TV, digital, print and out of home platforms, as well as an always-on social strategy.

It was launched by the British retailer this weekend.

“We are extremely pleased with the new campaign direction, which creates a real step-change for F&F, highlighting the brand’s fashion credentials while celebrating its home within Tesco’s supermarkets,” said Chris Other, global brand & marketing director at F&F.

This is the first campaign created by Odd since the agency was appointed in October last year.

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