Temperley London opens pop-up at Victoria Leeds
British designer brand Temperley London has opened its first standalone store outside the South East with the launch of a pop-up store at Victoria Leeds on Friday.
It marks the start of a new strategy aimed at expanding the brand’s foothold in its domestic market.
Known for its ethereal eveningwear and romantic vibes, Temperley is also a leading name in the bridalwear sector, where its artisan techniques and intricate hand-worked embellishment has earned it a cult reputation.
The Leeds shop presents the Autumn and Winter 2019 ready-to-wear collections along with a select offering of the bridal range.
“Temperley London is aiming to expand its own retail operation in key UK locations outside London; we have chosen Victoria Gate as a first step. This is part of a strategy which aims to give access to a wider audience in our national market,” said Luca Donnini, who joined as CEO earlier this year.
“Leeds will be an important space to showcase our new product categories launching in 2020, together with the magic Bridal collection. The new ready-to-wear collection and range in pricing will open us up to a wider customer base whilst still providing a luxury one to one service experience.”
Although Temperley counts high-profile British celebrities including the Duchess of Cambridge, Jodie Comer and Fearne Cotton among its fans, it makes the majority of sales overseas.
The pop-up shop is understood to remain in place for a minimum of six months.
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