Ted’s Grooming Room to debut on Fulham Road

By

Sandra Halliday

Published
Jul 20, 2022

London landlord Sloane Stanley is continuing to attract interesting businesses to its London estate that takes in large parts of Chelsea and the latest is Ted’s Grooming Room.

Described as London’s “most authentic barbers”, it will open at 283 Fulham Road by early September.

The new location will be a 645 sq ft traditional barbershop, designed in-house with a 1920s cinema theme running throughout. It will feature the brand’s traditional barber chairs, “eclectic décor and will provide an immersive and intimate experience for every visitor”. There will also be “authentic and prestigious Turkish grooming services, including massages, a hot towel service and even ear-flaming”. 

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Ted’s Grooming Room — part of Ted Baker — first launched 14 years ago and was part of the new wave of traditional barbershops that continue to crop up in malls, high streets and town centres UK-wide.

Since its inception, the brand has expanded rapidly and become a staple in London’s West End, the City and Canary Wharf. 

MD of the grooming brand Muzaffer Muharremoglu said: “London is our home, and we know immediately when we find the right next barbershop location that is reflective of our brand. Our Fulham Road launch is part of our specific expansion plans in the capital and this particular part of the city is key for us as it benefits from high visitor numbers but also a strong residential community that we want to capitalise on.”

And Hannah Grievson, Property Director at Sloane Stanley added: “Ted’s Grooming Room will be a fantastic addition to Fulham Road and builds upon our beauty offering, including the popular Face Gym flagship, in tandem with growing demand within this sector, especially from our male visitors and local residents. The unique style and barbershop aesthetic will sit well alongside our creatively-driven tenants and we anticipate a distinct synergy with the character seen across the Sloane Stanley estate.”