Ted Baker partners with Kickdynamic to drive customer engagement

By

Barbara Santamaria

Published
Jan 16, 2019

Ted Baker has decided to outsource its email marketing to allow its in-house marketing team to focus more on creating innovative customer experiences.

The premium fashion brand has partnered with Kickdynamic, a company specialising in email marketing, to offer live, automated and personalised email to their customers.

“Our partnership with Kickdynamic allows us to talk to our customers in a targeted, relevant and personal way, at scale and in real time,” explained  Claire Holden, head of customer at Ted Baker.

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Kickdynamic’s technology, also used by Asos and New Look, delivers personalised product suggestions based on customers’ individual preferences and previous purchases, and ensures its content is tailored to different devices.

“1-2-1 personalization in marketing and especially email has been talked about for a long time. It is not secret that it works, however the manual process of building email has been a long-standing barrier,” commented Matt Hayes, CEO of Kickdynamic.

According to the email marketing company, its automated solutions deliver up to 45% more conversions than traditional email campaigns.