Ted Baker partners with Kickdynamic to drive customer engagement
Ted Baker has decided to outsource its email marketing to allow its in-house marketing team to focus more on creating innovative customer experiences.
The premium fashion brand has partnered with Kickdynamic, a company specialising in email marketing, to offer live, automated and personalised email to their customers.
“Our partnership with Kickdynamic allows us to talk to our customers in a targeted, relevant and personal way, at scale and in real time,” explained Claire Holden, head of customer at Ted Baker.
Kickdynamic’s technology, also used by Asos and New Look, delivers personalised product suggestions based on customers’ individual preferences and previous purchases, and ensures its content is tailored to different devices.
“1-2-1 personalization in marketing and especially email has been talked about for a long time. It is not secret that it works, however the manual process of building email has been a long-standing barrier,” commented Matt Hayes, CEO of Kickdynamic.
According to the email marketing company, its automated solutions deliver up to 45% more conversions than traditional email campaigns.
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