Ted Baker names Ari Hoffman to new role as N America CEO

By

Sandra Halliday

Published
Oct 15, 2019

Ted Baker may have had its problems in recent periods, but the company is firmly focused on expansion and with that in mind it has just named its new North American chief executive officer. It has appointed Ari Hoffman CEO of its business in one of the world’s most important markets for fashion retail.

Hoffman has over 30 years experience working for a range of retail and prestige fashion brands in the region and has held a number of senior leadership positions, with plenty of experience representing European brands in the American market. 

Most recently he was CEO for Scotch & Soda USA and before that he was President and CEO of US operations at Benetton. He has also worked at Gant USA, Yves St Laurent, Christian Lacroix and Lacoste.

The newly-created role is clearly an important one and given the potential of the brand in North America and the sheer size of the fashion retail market there, Ted Baker believes it should help to accelerate its growth in what is already its second largest market globally.

Hoffman joins in December and company CEO Lindsay Page said that “his vast experience and in-depth understanding of the North American market will further strengthen our global executive team. Ari has a deep understanding of the North American market and he has significant experience of working with well-known and prestigious global brands like ours. I have no doubt that he will be a driving force in continuing to develop the Ted Baker brand in North America, particularly supporting our online and digital business development.”