Ted Baker opens immersive pop-up in Old Street

By

Barbara Santamaria

Published
Mar 29, 2018

A Ted Baker pop-up store has opened in a retail unit at Old Street Station in London to showcase the brand’s new Colour by Numbers collection.

Running until 4 May, the store offers an immersive experience with a unique display against opalescent panels. Customers are invited to join the schedule of activities, which includes immersive yoga classes by ChromaYoga.

The free event will combine light and colour therapy techniques, brain stimulating soundscapes and bespoke natural scents to create a multi-sensory yoga experience, available every Wednesday in-store.

There will be also styling events with bloggers Freddie Harrel and Megan Ellaby, as well as a Q&A with Ray Kelvin, to founder of Ted Baker, hosted by Cosmopolitan Editor Farrah Storr.

Ted Baker has also partnered with hipster coffee house Shoreditch Grind, and will offer a special gift to every customer that makes a purchase.

The brand’s new Colour by Numbers collection features soft fabrics and quirky fly prints on sporty silhouettes.  A sports-inspired striped belt gives a feminine shirt dress a more contemporary look, while little details like cut-out shoulders and pencil charms swinging from belt loops highlight the casual feel of the collection.