Feb 5, 2019
Tag Heuer presents two watches with designs by Alec Monopoly
Feb 5, 2019
Street art star Alec Monopoly has revisited the dials of two watches from Tag Heuer's iconic collections: the Formula 1 and the Carrera. These special editions feature a colorful character wearing a mask and a top hat.
Tag Heuer is starting the year on a street art theme. The Swiss watch brand has signed up Alec Monopoly to revisit two of its iconic watches, the Formula 1 and the Carrera. The street artist has designed a colorful dial, featuring a character wearing a mask and top hat.
The first model, the Tag Heuer Formula 1, has a 41mm brushed steel case with a black PVD-coated unidirectional turning bezel. It uses a quartz movement and has hours, minutes, seconds and date functions, and comes with a black rubber strap.
Next, the Tag Heuer Carrera Heuer 01 has a 43mm brushed steel case and a ceramic fixed bezel with tachymeter scale. Visible through the caseback -- which features the "ALEC" logo -- the Tag Heuer caliber Heuer 01 is an automatic movement with a 50-hour power reserve. The watch comes with a steel link strap.
This is by no means the first collaboration between the street artist and the luxury brand, who have been sharing their creativity and expertise since 2016.
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