×
2 565
Fashion Jobs
URBN
Anthroplogie Visual Manager - Regent st, London
Permanent · LONDON
ESTEE LAUDER
Clinique - Consultant - Jollys, Bath - 7.5 Hours - Part Time, Permanent
Permanent · Bath
ESTEE LAUDER
la Mer - Business Manager - Selfridges, Exchange, Manchester - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Manchester
ESTEE LAUDER
Clinique - Consultant - John Lewis, Cribbs Causeway - 13 Hours - Part Time, Permanent
Permanent · Patchway
ESTEE LAUDER
Tom Ford, Frederic Malle, by Kilian - Business Manager - Harvey Nichols, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
AESOP
Retail Consultant | Part Time, Permanent | New Aesop Battersea Power Station, London
Permanent · London
AESOP
Retail Consultant | Full-Time, Permanent | New Aesop Battersea Power Station, London
Permanent · London
BERSHKA
General Manager - Bershka Blanchardstown
Permanent ·
STRADIVARIUS
General Manager - Stradivarius Jervis
Permanent ·
STRADIVARIUS
Stradivarius General Manager Stratford
Permanent · LONDON
HEAD OFFICE
Commercial Buying Product Expert
Permanent · BRACKNELL
DEBENHAMS
CRM Assistant
Permanent · LONDON
HEAD OFFICE
Information Security Analyst (Cloud), Secure by Design
Permanent · BRACKNELL
AUTUMNPAPER LIMITED
Alexander Mcqueen Senior Performance Marketing Manager - 12 Month Ftc
Permanent · LONDON
DR. MARTENS
Retail Regional Manager - UK
Permanent · LONDON
BOOHOO GROUP
Warehouse Operative
Permanent · BURNLEY
VF INTERNATIONAL
Account Coordinator - Italian Speaking - Vans
Permanent · NOTTINGHAM
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Inventory Team Leader
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
la Mer, Bobbi Brown And Darphin - Consumer & Business Analyst
Permanent · London
By
Fibre2Fashion
Published
May 12, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Swedish Kidswear brand Newbie moves into 10 new markets

By
Fibre2Fashion
Published
May 12, 2022

Newbie, the Swedish lifestyle brand for children by Kappahl, has expanded into 10 new markets. The new markets with online retailing are Austria, Belgium, Czechia, France, Latvia, Lithuania, Luxembourg, the Netherlands, Portugal, and Slovakia. Prior to this, Newbie has been available in Sweden, Norway, Finland, Poland, the United Kingdom and Denmark.



“In line with our expansion plan and to meet the high demand for our amazing Newbie brand, we have chosen to launch Newbie in another 10 countries. Our online retailing launched in late April is a first step in a larger-scale launch,” said Claes Meldgaard, vice-president sales Kappahl.

“So far, we’ve had a very good response and a great reception in the new markets, and many requests to launch Newbie in more countries. With e-commerce, we can grow our business and online presence, and we see incredible potential in both existing and future markets,” explained Meldgaard.

Newbie these days has a clear sustainability focus. The colour palette is soft, the prints hand-drawn, and the clothes are designed to be passed on from child to child. The collections are now made of more sustainable materials, where all the cotton is organic and for the most part GOTS-certified. It offers a full-range wardrobe for children aged 0-8 years, along with Newbie Woman and Newbie Room with beautiful interior design details for children’s nurseries and playrooms, Newbie said in a press release.

“Our customers show amazing dedication. And in our #newbielovers community, the brand has a huge following, outside of our existing markets, too. We have succeeded in creating a vital interaction with our followers in a two-way love story that is only growing stronger all the time. This makes us even more proud and pleased to be able to offer our beautiful brand to even more fans,” said Anne-Charlotte Lindquist, brand and assortment manager.

“The next step is to analyse this launch and further develop Newbie to be able to offer the brand to even more countries in the near future,” Meldgaard added.

Copyright © 2022 Fibre2Fashion. All rights reserved.