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Published
Apr 4, 2019
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Sustainable jewellery collective Seekd opens Brent Cross pop-up

Published
Apr 4, 2019

After a successful Christmas pop-up, sustainable jewellery and accessories retailer Seekd is returning to Brent Cross shopping centre with an exclusive pop-up store this spring.


A bracelet from Seekd's Ripple brand - Seekd


Presenting a selection of products designed by emerging talent, the company prides itself on stocking brands with a focus on sustainability, use of eco-friendly materials and an innovative approach to sourcing and production.

Included in the pop-up will be Vurchoo Jewellery, Smateria and Lark & Berry, the first cultured diamond store in the world.

“While we were born an online business, I’m delighted we have the opportunity to showcase the very best of Seekd at Brent Cross. Shoppers will have the chance to explore a specially curated collection of ethical jewellery and accessories,” commented founder Fay Cannings, who founded the business and selects every designer in the collective.

More than 30 emerging brands from London, the UK and abroad, form part of Seekd, offering everything from  bracelets, rings, necklaces and earrings to scarves, bags and knitwear.

Louise Ellison, group head of sustainability at Hammerson also commented: “Sustainable luxury is a really exciting development and I am delighted Seekd is coming back to Brent Cross, following a successful pop-up over the festive period.”

The pop-up is a further sign of how consumers are increasingly buying more sustainable products. The number of ethical and sustainable fashion designers continues to rise, while a parliamentary committee is currently investigating the environmental impact of the UK fashion sector.

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