×
2 441
Fashion Jobs
JOHN LEWIS
Loss Prevention Partner
Permanent · LEICESTER
HEAD OFFICE
Team Manager/Chef Victoria Head Office
Permanent · LONDON
VF INTERNATIONAL
Account Coordinator - Italian Speaking - Vans
Permanent · NOTTINGHAM
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
DR. MARTENS
Finance Analyst
Permanent · LONDON
MULBERRY
Lifetime Service Centre, Raw Materials Stock Coordinator
Permanent · CHILCOMPTON
AUTUMNPAPER LIMITED
Alexander Mcqueen Vip Officer
Permanent · LONDON
AUTUMNPAPER LIMITED
Alexander Mcqueen Decision Intelligence Manager
Permanent · LONDON
ON RUNNING
Technical Representative
Permanent · LONDON
DEBENHAMS
Business Development Manager
Permanent · LONDON
REISS
Digital Content Editor
Permanent · LONDON
HEAD OFFICE
Buyer l7 – Vegetarian & Vegan
Permanent · BRACKNELL
HEAD OFFICE
Programme Manager Customer & Marketing
Permanent · LONDON
HEAD OFFICE
Process Manager – Treasury Operations
Permanent · BRACKNELL
MULBERRY
Commercial Finance Analyst
Permanent · LONDON
MULBERRY
Email & CRM Marketing Executive
Permanent · LONDON
MULBERRY
Warehouse Operative
Permanent · SHEPTON MALLET
BOOHOO GROUP
Commercial Finance Analyst
Permanent · MANCHESTER
ESTEE LAUDER
The Estée Lauder Companies - HR Partner, Retail - Maternity Cover
Permanent · London
HEAD OFFICE
Various CRM Roles Within John Lewis Financial Services
Permanent · LONDON
AUTUMNPAPER LIMITED
Alexander Mcqueen CRM Campaign Manager
Permanent · LONDON
Ads
Published
Apr 29, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Surfstitch links with Poq for app launch, pandemic proves m-commerce catalyst

Published
Apr 29, 2020

Australian contemporary retailer Surfstitch has linked up with UK-based app commerce platform Poq to launch its first customer app.


Surfstitch



The growing e-tail business’s app is available in both iOS and Android and Poq said it allows Surfstitch to “engage with its customers on a highly individualised basis, increasing customer lifetime value and driving sales”. 

Surfstitch added that its customer habits have changed, showing a preference for mobile shopping over desktop, reflecting trends across the retail sector.

The apps will launch first in Australia, where the greatest number of its consumers are already shopping on mobile, giving it an opportunity to maintain and add to those customers via the app debut.

Surfstitch MD Justin Hillberg said: “We want to reward our customers for their loyalty by providing them with the best possible experience available. Whether this be through enhanced product discoverability, app-exclusive drops or more impactful ways of surprising and delighting them. 

“Apps allow us to do all of this while driving profitable revenue growth. Despite the Covid-19 outbreak, we thought it was essential to continue to prioritise our plans to engage shoppers through this additional channel. This pandemic has been a catalyst for mobile shopping, making an app all the more important for us.”

And its General Manager of Brand & Ecommerce, Dane Patterson, added that “iIn light of recent challenges both locally and globally, we decided now is the time, more than ever to reinforce the relationship with our customers and give them something to feel good about. With the richer experience and improved ease and convenience apps offer, if we put a smile on our customers’ faces, we’ve achieved what we set out to do.”

Poq has a big presence in retail apps with the firm currently powering the apps for names such as Cotton On Group, Studio and Missguided.

Copyright © 2022 FashionNetwork.com All rights reserved.